A lot going on musically in Schiff Happens land, somehow this one managed to slip through the cracks. It's the official video for Asher's signature jam, "I Love College," directed by Jonathan Lia. I featured this track here eons ago, because like anyone with a pulse, I love college.
do i really have to graduate, or can i just stay here the rest of my life?
The track list for Asher's album, "Asleep in the Bread Aisle," due to drop April 21, is also out. Let's check that out, shall we?
1. Lark On My Go-Cart
2. Blunt Cruisin’
3. I Love College
4. Bad Day” ft. Jazze Pha
5. Be By Myself ft. Cee-Lo
6. Sour Patch Kids
7. She Don’t Want A Man
8. As I Em ft. Chester French
9. His Dream ft. Miguel
11. Leo The Lion
13. Nothing You Can’t Do
This kid has already generated a fair bit of hype, and he's definitely, well, a little different than most rappers out there to say the least, so I imagine a lot more will probably be said, and opinions on him will vary widely. However, even if you didn't know about him already, you'd be able to tell by that track list that this is a dude who raps about what he knows and is true to himself. He may be a white kid from the suburbs who (kind of) went to college, but you must respect a man who dedicates a track to the greatest candy on the planet. I'm excited for this one.
MC Asher Roth readying major label debut [Billboard]
50 Cents Jackson agrees with Schiff Happens, calls Asher Roth "authentic" [IllRoots] (*note to Mr. Rick Ross, Schiff Happens does not necessarily agree with Mr. Cents Jackson's allegations of fraud. Please do not sit on me)
Asher on SH:
Asher Roth "Apparently Jack Bauer" [White MCs building street cred]
New Year, New Emcees
More tunes! aka where the F are my Friday Jams?
To all my people who don't wanna go to work [Friday Jams]