Sometimes people call me Schiff Happens, and I suppose it does.
The nickname originated in the burbs of dirty Jers in 2000 when I was 16 and started making mix cds. This was at the height of the real Napster, known to us then as the coolest shit ever invented(!!!), but right before mp3 players were sweet. I'd spend hours downloading and listening to songs, then meticulously put them in just the right order to reflect the mood and the tunes that I was feelin at the time. Then I'd mock up some album artwork using Wordart and random pictures from the internet and give each one a snappy title. The first one was simply called "Schiff Happens," and the cover had a cartoon diagram of food's path through the digestive system. After that spark of Da Vincian creativity I continued to crank out the mixes, and soon I had every Jew in my high school rockin out to the choicest cuts on classic mixtapes like Schiff Happens Volume 4: Hot Ish Err Time, Schiff Happens Volume 6: God I'm Huge and right around this time of year, Santa Put Schiff In My Stocking: Steve's Holiday Hits. As we graduated and went to college or Brookdale, we drifted apart until Facebook came out. By then iPods and emo had dooked all over the better place and time from whence Schiff first happened.
But life goes on, and although Schiff Happens went away for a while, it was never really gone. When I was 16, free song downloads meant everyone had to know my freshest learners permit jams. The music was out there, and we all had to hear it, in a particular order from a particular (aka MY) point of view. Now I'm 25, and the boundless interwebs will allow me to distribute not just my favorite music, but the very essence of Schiff - value and fun for their own sake. Use this space to enhance your daily day in a variety of bitchin ways, some of which I have in mind and some of which (I hope) will evolve over time through my constant desire to make a big sarcastic joke out of everything plus feedback from whoever's really alive out there. This includes, but is by no means limited to, creative shit, funny shit, random shit, and shit talkin. In these shitty times, all this shit seems pretty necessary, and that's really what Schiff Happens was all about in the first place. A moment in time demands my contribution, and my vast network of friends must participate. Its Schiff Happens 2.0.
So thank you, Schiff Happens aficionados, for keeping the faith. It feels good to be back.